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A Client Perspective:Virtual Events and a Distributed Workforce

Scurry Street has been working with Dairy MAX to produce their virtual meetings and events since the height of the pandemic. As a non-profit agricultural organization serving an eight-state region with a distributed workforce, they were no stranger to the virtual world, and they continue to leverage technology to foster real-time collaboration for their team and, in turn, provide resources and support for the 900+ dairy farm families they serve. Scurry Street is proud to partner with Dairy MAX in their efforts. #TheMissionMatters Covering eight states, the Dairy MAX team turns to virtual meetings and events as a natural solution to more successfully bring its mission to life: connecting the dairy experience with hearts, minds, and communities everywhere. The relatively small Dairy MAX team works remotely, so virtual meetings and events are key to bringing them together to collaborate, connect with their many audiences, and provide value for the dairy farm families they represent. Dairy MAX’s relationship with Scurry Street Meetings & Events has enabled the organization to push its virtual events, like webinars, to the next level. Specifically, Scurry Street’s focus on the technological details allows the Dairy MAX team to bring collaboration, ideas, and solutions to the forefront of their meetings and events. “We’ve worked with Scurry Street on multiple webinars throughout the year,” said Matthew Winterholler, business development communications manager. “Nann and her team are always extremely helpful in handling the production side of our webinars and ensuring the event goes off without a hitch—it’s a huge weight off our shoulders so we can focus on providing the best content to our audiences.”


About Dairy MAX

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to support dairy farming and drive impact for every dairy farmer, while promoting American agriculture. The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing.

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